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Rental · Tech SEO

Luxury car rental, Dubai — tech SEO and a Nest cleanup, then we handed the repo to the next team.

Under NDA a dedicated team sat on a Dubai luxury-car rental site. Not a direct client. We did tech SEO, cleaned the Nest backend, refactored, wrote the docs, and handed the product to another team. The existing design stayed. Pages became dynamic. Search visibility went up. Performance +20%.

Luxury car rental · NDA NDA 2025 4 min read
Luxury car rental · NDA case study
performance
+20%
improved
SEO
handover
NDA

A dedicated team, not the client

We were not the account. A dedicated team under NDA worked the site of a luxury-car rental in Dubai, then handed it to another contractor with documentation. Brand names stay off this page. The work is the stack and the SEO, not a logo.

Indexable, then clean

Front is Next.js, back is Nest.js. We put the crawl in order, then the modules. Catalog IA, metadata templates, internal linking. Nest: modules, DTOs, cache, query indexes, API contracts. Admin forms for car cards. The look did not change. Pages stopped being static where they needed to move.

  • Canonicals, robots, sitemaps, redirects
  • Catalog information architecture and metadata templates
  • Internal linking that a crawler can follow
  • Nest modules, DTOs, cache, indexes, API contracts
  • Admin forms for car cards; existing design kept

Handover, not a forever retainer

The job was to leave a site another team can run. Docker, Jest, docs. SEO improved. Performance +20%. Search visibility up. Traffic figures stay with the operator. We do not guess which Dubai fleet it is.

Technologies

  • Next.js
  • Nest.js
  • TypeScript
  • Docker
  • Jest

Outcomes

  • Tech SEO in place: canonicals, robots, sitemaps, redirects, metadata templates, internal links
  • +20% performance after backend cleanup, cache and query indexes
  • Search visibility up; site handed over with docs, design untouched
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